social engine
Built to be discovered as evidence.
Instagram will be the discovery layer: artifact reveals, packaging assembly, pet-lore prompts, process clips, and before-to-after transformations that lead back to the archive and custom pet file waitlist.
- I made my cat a blind box because he has too much lore.
- Your pet does not need a portrait. They need documentation.
- POV: your pet gets archived like a suspicious museum object.